Small Food Business

target audienceI’ll admit that I didn’t watch any of the ‘big game’ (sorry, work was piling up and I used that time to get some projects done…) but I did check out the commercials from time to time and this one stopped me in my tracks.  This one ad, more than any other, didn’t try to appeal to all the Superbowl viewers, they knew who their target market was and they created an ad – an ad I would argue that knocked it out of the ballpark – that spoke directly to their target audience and said “we understand you.” 

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By digatour & travel

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