Knowing how much your products cost you to make and how to price them in a way that will make you money is as important to a successful food business as having good recipes. And yet it’s the piece that is often missing for too many food entrepreneurs I talk to. Having ‘a rough idea’ of what your products cost is not a strategy for success. Too often, when you dig down, it turns out that the price these entrepreneurs are charging (based on what they think customers will pay) isn’t covering their costs. Which is why I’m happy to introduce two new food product cost and pricing options for small food businesses.
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