I’ve been reading through some of the responses to the Small Food Business Reader Survey (reminder – if you haven’t added your 2 cents I’d appreciate it if you did. Should take 7 minutes tops and allows me to plan out articles/provide resources based on information you want to know) and I’ve gotten a few questions asking about margins vs. markup and the general confusion between the two. So let’s tackle that today. Also, next week, per reader demand, I’ve got a series of articles called “Why Margins Matter” that will look at margins at every step in the sales channels which is critical information if you want to price your products so that you make money both now and as you grow.
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