Yesterday we talked about classes of trade and today we’ll start walking through each of those to get a better understanding of what you need to take into account pricing-wise at each step to ensure that you’re making money through all of the steps. First up, selling direct to customers. Whether it’s online, at farmers’ markets or festivals, special events like catered functions, maybe you have your own mail order catalogue, or 101 other avenues, this is typically one of the ways small food businesses sell their products and make money. So let’s take a look at selling direct and see how you figure out a retail price point for your products.
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